The state of sports management in Armenia and Georgia in conditions of Covid 19

Abstract

COVID-19, as one of the most large-scale and destructive pandemics of the 21st century, has affected all countries of the world, their citizens, economies, all industries. Problematics and research of COVID-19 are still extremely relevant, in particular in the direction of developing effective methods of control and recovery in the post-pandemic period. Analysis of literary sources showed that most articles are devoted specifically to the negative effects of the pandemic on the sports industry, as well as criticism of sports management for insufficient use of risk management and prediction of changes in the dynamics of the pandemic, its main consequences for the industry. The article aims to summarize and systematize the consequences of the global pandemic COVID-19 on the sports industry on the example of Armenia and Georgia. The main consequences of the coronavirus pandemic on sports management are systematized: drop in profits in the industry, stoppage of projects, stoppage of construction and renovation of infrastructure facilities, change in the direction of industry development towards increased media support, deterioration of the fitness of professional athletes, growth of unemployment in the industry, etc. Armenia and Georgia were not exceptions and in 2020 were also forced to stop all mass sports events, championships, etc. 2021 was marked by an attempt to resume the functioning of sports events, but only in 2022 was it possible. Despite this, the article provides data regarding the positive effects of the pandemic, such as a positive trend in sales and production of sports equipment in both countries. The conclusions emphasize the need to build an effective risk management system for a faster and more rational response to crisis events like COVID-19.