Agentic Commerce: A Systematic Review of AI-Driven Autonomous Shopping and Emerging Transaction Protocols

Main Article Content

Oleh Halat

Abstract

This study presents a systematic literature review of agentic commerce, with particular emphasis on autonomous shopping systems, machine-to-machine transaction protocols, and the governance conditions necessary for their large-scale adoption. Rapid advances in large language models, generative artificial intelligence, and autonomous agent architectures are transforming digital commerce by enabling intelligent agents to search for and assess products, compare suppliers, negotiate transaction terms, execute purchases, coordinate logistics, and manage post-purchase activities with limited human involvement. Despite increasing academic and industry interest, the relevant literature remains fragmented across e-commerce, information systems, artificial intelligence, cybersecurity, digital governance, and consumer behavior research. Following the PRISMA 2020 methodology, this review examines studies published between 2020 and 2026 and retrieved from Scopus, Web of Science, IEEE Xplore, ScienceDirect, SpringerLink, and the ACM Digital Library, supplemented by searches of Google Scholar and arXiv. Following identification, deduplication, screening, eligibility assessment, and quality appraisal, 42 studies were included in the qualitative synthesis. The evidence was analyzed using the AI-Commerce Integration Assessment Framework, which enabled systematic interpretation of the literature across the dimensions of readiness, feasibility, performance, and maturity. The findings indicate a clear transition from AI-assisted product discovery and recommendation systems toward increasingly autonomous purchasing environments in which AI agents operate as active economic actors. However, broader adoption remains limited by concerns related to trust, privacy, transparency, accountability, cybersecurity, user control, and legal responsibility. The review also identifies emerging infrastructures for digital identity, authentication, interoperability, automated negotiation, smart contracts, payment settlement, and dispute resolution. Nevertheless, these mechanisms remain weakly standardized and insufficiently interoperable across platforms and jurisdictions. Overall, agentic commerce is conceptualized as a transition from human-centered digital transactions toward AI-mediated economic ecosystems. Its sustainable development will depend on the coordinated evolution of technical standards, governance structures, explainable AI, consumer protection mechanisms, accountability frameworks, and secure transaction infrastructures. This review provides an integrated synthesis of the field and identifies priorities for future empirical research on real-world implementation, interoperability, regulation, market effects, and human–AI collaboration.

Downloads

Download data is not yet available.

| Abstract views: 21 | PDF Downloads: 1 |

Article Details

How to Cite
Halat, O. (2026). Agentic Commerce: A Systematic Review of AI-Driven Autonomous Shopping and Emerging Transaction Protocols. Global Prosperity, 6(3). https://doi.org/10.66556/2787-9364.3-6.halat-o
Section
Articles

References

Abror, M. F., Ilyas, M. M. O., Tediantoro, M. R., Riskiyah, S. I., Nabilah, N. M., & Kautsar, A. (2025, August). Agentic Artificial Intelligence in Business: A Systematic Literature Review of Roles, Impacts, and Ethical Challenges. In International Conference on Digital Business Innovation and Technology Management (ICONBIT) (Vol. 1, No. 2). https://proceeding.unesa.ac.id/index.php/iconbit/article/view/5837

Acharya, D. B., Kuppan, K., & Divya, B. (2025). Agentic AI: Autonomous intelligence for complex goals—A comprehensive survey. IEEE Access: Practical Innovations, Open Solutions, 13, 18912–18936. https://doi.org/10.1109/access.2025.3532853

Adam, M., Wessel, M., & Benlian, A. (2021). AI-based chatbots in customer service and their effects on user compliance. Electronic Markets, 31(2), 427–445. https://doi.org/10.1007/s12525-020-00414-7

Agrawal, K. (2025). The Future of E Commerce with Agentic AI: Personalized, Task-Oriented AI for a smarter shopping experience. Open Access Research Journal of Engineering and Technology, 8(2), 103–113. https://doi.org/10.53022/oarjet.2025.8.2.0052

Al Khaldy, M., Ishtaiwi, A., Al-Qerem, A., Aldweesh, A., Alauthman, M., Almomani, A., & Arya, V. (2023). Redefining e-commerce experience: An exploration of augmented and virtual reality technologies. International Journal on Semantic Web and Information Systems, 19(1), 1–24. https://doi.org/10.4018/IJSWIS.334123

Alam, M., Bhattacharjee, K., & Kumar, A. (2025). The role of artificial intelligence in e-commerce: A comprehensive review of emerging trends, applications, and challenges. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 13(6), 3822–3828. https://www.ijraset.com/best-journal/the-role-of-artificial-intelligence-in-ecommerce-a-comprehensive-review-of-emerging-trends-application-and-challenges

Ali, F., & Ali, L. (2026). Agentic AI in hospitality and tourism: Opportunities, risks, and research pathways. Journal of Travel Research, 65(4), 1248–1261. https://doi.org/10.1177/00472875251392915

Allouah, A., Besbes, O., Figueroa, J. D., Kanoria, Y., & Kumar, A. (2026). What is your AI agent buying? Evaluation, biases, model dependence, and emerging implications of agentic e-commerce. Proceedings of the ACM Web Conference 2026, 8697–8700. https://doi.org/10.1145/3774904.3792943

Al-Sharafi, M. A., Al-Zaeemi, S. A., Dwivedi, Y. K., Abdulkareem, Z. O., Ali, A., & Chae, I. (2026). Agentic AI as a service innovation: A mixed-methods study of satisfaction, trust, and continued use. Journal of Innovation & Knowledge, 14(101039), 101039. https://doi.org/10.1016/j.jik.2026.101039

Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114(106548), 106548. https://doi.org/10.1016/j.chb.2020.106548

Baig, M. I., & Yadegaridehkordi, E. (2026). Generative AI in E-commerce: a literature review of current applications, gaps and future directions. Asia-Pacific Journal of Business Administration, 1–29. https://doi.org/10.1108/apjba-08-2025-0575

Balaji, S. (2026). AI as market actor: A conceptual review of agentic commerce and algorithmic intermediation. International Research Journal of Education and Technology, 9(2), 497. https://shorturl.at/Jo3Ou

Balaskas, S. (2026). From recommendations to delegation: A systematic review mapping agentic AI in E-commerce and its consumer effects. Information (Basel), 17(3), 222. https://doi.org/10.3390/info17030222

Bandi, A., Kongari, B., Naguru, R., Pasnoor, S., & Vilipala, S. V. (2025). The rise of agentic AI: A review of definitions, frameworks, architectures, applications, evaluation metrics, and challenges. Future Internet, 17(9), 404. https://doi.org/10.3390/fi17090404

Basu, S. (2026). Agentic commerce applications: How autonomous AI is redefining the retail & E-commerce industry. International Journal of Computational and Experimental Science and Engineering, 12(1). https://doi.org/10.22399/ijcesen.5091

Bawack, R. E., Wamba, S. F., Carillo, K. D. A., & Akter, S. (2022). Artificial intelligence in E-Commerce: a bibliometric study and literature review. Electronic Markets, 32(1), 297–338. https://doi.org/10.1007/s12525-022-00537-z

Bhat, A. K., & Krishnan, G. (2025). A review of agentic artificial intelligence: Power of self-driven AI in the future of financial autonomy and enhanced customer engagement. In Proceedings of the 3rd International Conference on Sustainable Computing and Data Communication Systems (ICSCDS 2025). https://doi.org/10.1109/ICSCDS65426.2025.11167368

Birch, D. G. W., & Gamble, D. (2025). Agentic commerce and payments : Exploring the implications of robots paying robots. Journal of Payments Strategy & Systems, 19(1), 72. https://doi.org/10.69554/ngea2302

Burnstine, A. (2025). Autonomous intelligence in fashion: A comprehensive analysis of agentic AI across the fashion ecosystem. Asian Business Research Journal, 10(4), 31–37. https://doi.org/10.55220/25766759.405

Chen, P., & Thianthai, C. (2026). The impact of artificial intelligence technology and customer experiences in social commerce on customer purchase intention of customers in China. International Journal of Sociologies and Anthropologies Science Reviews, 6(2), 231–242. https://doi.org/10.60027/ijsasr.2026.8148

Chinnaraju, A. (2026). When AI agents act: Governance, accountability, and strategic risk in autonomous organisations. International Journal of Research and Scientific Innovation (IJRSI), 12(12), 547–612. https://doi.org/10.51244/IJRSI.2025.12120050

Chugh, P., & Jain, V. (2024). Artificial intelligence (AI) empowerment in e-commerce: A bibliometric voyage. NMIMS Management Review. https://doi.org/10.1177/09711023241303621

Cowgill, B., Dell’Acqua, F., & Deng, S. (2021). Biased programmers? Or biased data? A field experiment in operationalising AI ethics (Columbia Business School Research Paper). https://doi.org/10.48550/arXiv.2012.02394

Dusad, K. (2025). Agentic commerce: The paradigm shift from human-mediated to autonomous AI-driven transactions in digital payment systems. International Journal of Computational and Experimental Science and Engineering, 11(4), 8810–8820. Retrieved from http://www.ijcesen.com

Fedorko, R., Kráľ, Š., & Bačík, R. (2022). Artificial intelligence in e-commerce: A literature review. In Congress on Intelligent Systems: Proceedings of CIS 2021 (Vol. 2). Springer. https://doi.org/10.1007/978-981-16-9113-3_50

Feuerriegel, S., Hartmann, J., Janiesch, C., & Zschech, P. (2023). Generative AI. Business & Information Systems Engineering, 66(2), 1–16. https://doi.org/10.1007/s12599-023-00834-7

Gonzalez, G. R., Habel, J., & Hunter, G. K. (2026). AI agents, agentic AI, and the future of sales. Journal of Business Research, 202, 115799. https://doi.org/10.1016/j.jbusres.2025.115799

Goodman, S., & Goodman, R. (2026). The rise of agentic commerce: How AI agents are transforming digital payments. https://doi.org/10.13140/RG.2.2.27623.30887

Gupta, C. P. (2025). Predictive analytics application in e-commerce: An artificial intelligence-driven approach to success. In 2025 2nd International Conference on Trends in Engineering Systems and Technologies (ICTEST) (pp. 1–7). IEEE. https://doi.org/10.1109/ICTEST64710.2025.11042327

Halat, O. (2025). AI-Commerce Integration Assessment Framework (ACIAF):

A Methodology for Evaluating and Implementing Artificial Intelligence

Solutions in E-Commerce Business Operations. Kyiv: Gutenberg.

Halat, O. (2026). From search to prompt: How generative artificial intelligence is replacing traditional product discovery in e-commerce. Achievements of the Economy: Prospects and Innovations, 26. https://doi.org/10.5281/zenodo.20629685

Hasselwander, M., Sunio, V., Lah, O., & Mogaji, E. (2026). Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA). Journal of Retailing and Consumer Services, 89(Part B), 104620. https://doi.org/10.1016/j.jretconser.2025.104620

Hemmer, P., Westphal, M., Schemmer, M., Vetter, S., Vössing, M., & Satzger, G. (2023). Human–AI collaboration: The effect of AI delegation on human task performance and task satisfaction. In Proceedings of the 28th International Conference on Intelligent User Interfaces (pp. 453–463). Association for Computing Machinery. https://doi.org/10.1145/3581641.3584052

Hosseini, S., & Seilani, H. (2025). The role of agentic AI in shaping a smart future: A systematic review. Array, 26, Article 100399. https://doi.org/10.1016/j.array.2025.100399

Ishakoglu, R. C. (2026). Agentic commerce systems: The role of AI-driven automation in scaling business development operations. Iconic Research and Engineering Journals, 9(9), 3877–3890.

Jayakumar, N. K. (2025). Emerging use of AI in e-commerce: A technical review of transformative technologies. Journal of Information Systems Engineering and Management, 10(61s), Article 1067. https://www.jisem-journal.com/

Kodali, P. (2025). Agentic commerce: Architectural frameworks and governance models for AI-driven retail transactions. Journal of Computational Analysis and Applications, 34(11), 2025. https://doi.org/10.48047/jocaaa.2025.34.11.38

Kovalenko, Y., Nikitin, A., & Kuzina, Y. (2026). Value creation in the algorithmic age: A systematic review of how AI, data privacy, and platform ecosystems are reshaping marketing theory. American Impact Review. https://doi.org/10.66308/air.e2026018

Kshetri, N. (2025). Transforming cybersecurity with agentic AI to combat emerging cyber threats (SSRN Working Paper No. 5159598). SSRN. https://doi.org/10.2139/ssrn.5159598

Kumar, S., Kumar, P., Priya, P., & Patel, G. (2025). Mapping the evolution of artificial intelligence (AI) chatbot in marketing: A bibliometric analysis. Journal of Asia Business Studies. https://doi.org/10.1108/jabs-12-2024-0664

Lee, H., Kim, J., Park, J., & Kang, S. (2023). STRAIT: Self-test and self-recovery for AI accelerator. IEEE Transactions on Computer-Aided Design of Integrated Circuits and Systems. https://doi.org/10.1109/TCAD.2023.3236875

Lopes, R., Costa, A., Cavalheiro, I., Gonçalves, R., Dias, Á., Vinhas, R., Silva, A., & Pereira, L. (2022). The influence of artificial intelligence on online behaviour. International Journal of Services Operations and Informatics, 12(2), 119. https://doi.org/10.1504/ijsoi.2022.126326

Ma, X., & Huo, Y. (2023). Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of the AIDUA framework. Technology in Society, 75, Article 102362. https://doi.org/10.1016/j.techsoc.2023.102362

Maji, S. (2026). Agentic AI in E-commerce: Security risks of autonomous decision loops in discovery, pricing, and routing systems. Computer Fraud & Security, 800–806. https://doi.org/10.52710/cfs.977

Mansour, S., Perelli, L., Mainetti, L., Davidson, G., & D’Amato, S. (2025). PAARS: Persona aligned agentic retail shoppers. In arXiv [cs.AI]. https://doi.org/10.48550/arXiv.2503.24228

Micu, A., Micu, A. E., Geru, M., Căpățînă, A., & Muntean, M. C. (2021). The impact of artificial intelligence use on e-commerce in Romania. Amfiteatru Economic, 23(56), 137–154.

Mittameedi, S. K., Dogra, V., & Sayal, A. (2025). Customer experience in e-commerce: A systematic review of metrics, models, and the role of AI. IEEE Access. https://doi.org/10.1109/ACCESS.2025.3600729

Molapo, G. K. (2025). Smart shopping across borders: How AI personalisation boosts foreign buyers’ trust in China’s e-commerce boom: A review. IOSR Journal of Business and Management, 27(7), 12–18. https://doi.org/10.9790/487X-2707071218

Necula, S.-C., & Păvăloaia, V.-D. (2023). AI-driven recommendations: A systematic review of the state of the art in e-commerce. Applied Sciences, 13(9), Article 5531. https://doi.org/10.3390/app13095531

Olujimi, P. A., Owolawi, P. A., Mogase, R. C., & Van Wyk, E. (2025). Agentic AI frameworks in SMMEs: A systematic literature review of ecosystemic interconnected agents. AI, 6(6), Article 123. https://doi.org/10.3390/ai6060123

Ozman, F. (2025). Systematic literature review on the rise of agentic AI in enterprise operations. International Journal of Frontiers in Science and Technology Research, 8(2), 1–15. https://doi.org/10.53294/ijfstr.2025.8.2.0025

Pai, R., Shetty, A., Shetty, A., Bhandary, R., Shetty, J., Nayak, S., Dinesh, T. K., & D’souza, K. (2022). Integrating artificial intelligence for knowledge management systems—Synergy among people and technology: A systematic review of the evidence. Economic Research-Ekonomska Istraživanja, 35(1), 1–23.

Pallathadka, H., Ramirez-Asis, E. H., Loli-Poma, T. P., Kaliyaperumal, K., Ventayen, R. J. M., & Naved, M. (2023). Applications of artificial intelligence in business management, e-commerce, and finance. Materials Today: Proceedings, 80, 2610–2613.

Rane, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). E-commerce and consumer behaviour: A review of AI-powered personalisation and market trends. GSC Advanced Research and Reviews, 18(3), 66–77.

Saleem, I. (2026). Agentic artificial intelligence in business higher education—A bibliometric analysis to highlight the current insights and future trends. Higher Education, Skills and Work-Based Learning, 16(1), 219–236. https://doi.org/10.1108/HESWBL-08-2025-0330

Samal, P. S., & Padmam, S. K. (2025). Transforming e-commerce with AI agents. https://doi.org/10.13140/RG.2.2.24818.62401

Satija, S., & Singla, A. R. (2025). AI adoption in e-commerce: A literature & bibliometric review. Academy of Marketing Studies Journal, 29(3), 1–15. https://www.abacademies.org/articles/ai-adoption-in-ecommerce-a-literature-bibliometric-review-17527.html

Seth, V., & Kujur, L. (2026). Autonomous commerce: The rise of AI shopping agents and the ethics of algorithmic governance in digital marketplaces. International Journal of Academic Excellence and Research, 2(2), 88–99. https://doi.org/10.62823/IJAER/02.02.208

Sharma, A. G., Puranik, T. A., Patil, A. S., Sharma, S. M., Kolpyakwar, S. P., & Deshmukh, S. M. (2026). An agentic AI-driven architecture for e-commerce systems with sustainability considerations. International Research Journal of Modernisation in Engineering Technology and Science, 8(3). https://doi.org/10.56726/IRJMETS92801

Sharma, G., & Dey, S. (2023). Artificial intelligence in Indian retail logistics: Trends and barriers. Asia Pacific Journal of Marketing and Logistics, 35(2), 421–438. https://doi.org/10.1108/APJML-05-2022-0412

Simhadri, R. (2026). Agentic commerce and autonomous payments: How multi-agent AI systems are redefining the future of digital transactions. International Journal of Intelligent Systems and Applications in Engineering, 14(1s), 1411–1419. https://ijisae.org/index.php/IJISAE/article/view/8360

Singh, C., Dash, M. K., Sahu, R., & Kumar, A. (2024). Investigating the acceptance intentions of online shopping assistants in e-commerce interactions: Mediating role of trust and effects of consumer demographics. Heliyon, 10(3), e25031. https://doi.org/10.1016/j.heliyon.2024.e25031

Sotiya, A., Roy, K., Alam, M. N., Alam, M. S., & Walia, A. (2026). Exploring agentic AI in e-commerce: Multi-agent framework for conversational product discovery and price negotiation. International Journal for Multidisciplinary Research, 8(2), 1–3. https://www.ijfmr.com

Stübinger, J., & Metz, F. (2026). Understanding AI agents—A data-driven literature review. Mathematics, 14(9), 1478. https://doi.org/10.3390/math14091478

Tiwari, M., Zhou, Y., Lee, J. R., Naraspuram, K. N., Bewong, M., & Rathore, V. (2026). Generative AI and financial crimes: A quantitative systematic literature review. Crime Science, 15(5). https://doi.org/10.1186/s40163-026-00268-y

Trivedi, B. (2025). Explainable agentic AI: Transforming e-commerce search with transparency. Journal of International Crisis and Risk Communication Research, 49–57. https://doi.org/10.63278/jicrcr.vi.3191

Venigandla, K., & Vemuri, N. (2022). Autonomous DevOps: Integrating RPA, AI, and ML for self-optimising development pipelines. Asian Journal of Multidisciplinary Research & Review, 3(2), 214–231.

Verma, S., & Singh, P. (2022). AI in Indian e-commerce: Trends, opportunities, and challenges. Indian Journal of Marketing, 52(4), 16–29. https://doi.org/10.17010/ijom/2022/v52/i4/169924

Williams, N., & Ferdinand, N. (2026). Form or function? Early dynamics of the Moltbook AI social media network. ROBONOMICS: The Journal of the Automated Economy, 7, 90. https://journal.robonomics.science/index.php/rj/article/view/90

Xue, Q., Dzitkowska-Zabielska, M., Wang, L., & Xue, J. (2026). CASA in action: Dual trust pathways from technical–social features of AI agents to users’ active engagement through cognitive–emotional trust. Journal of Theoretical and Applied Electronic Commerce Research, 21(1), 11. https://doi.org/10.3390/jtaer21010011

Yadav, S. (2025). Agentic artificial intelligence in e-commerce: A multi-agent cognitive framework for autonomous decision-making, adaptive personalisation, and market dynamics optimisation. International Journal of Recent Research Aspects, Special Issue: International Conference on Intelligent Systems for Complex, Chaotic, & Connected Environments, 114–118.

Zarifis, A., & Efthymiou, L. (2023). Understanding how artificial intelligence transforms customer service: A qualitative review. Journal of Services Marketing, 37(2), 199–213. https://doi.org/10.1108/JSM-03-2022-0129

Zhang, X., Dong, X., Wang, Y., Zhang, D., & Cao, F. (2025). A survey of multi-AI agent collaboration: Theories, technologies, and applications. In Proceedings of the 2nd Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence (DEAI ’25) (pp. 1875–1881). Association for Computing Machinery. https://doi.org/10.1145/3745238.3745531

Zhang, Y., Pan, B., Zhu, M., Pei, J., & Zhao, L. (2026). Agentic commerce: A survey of how AI agents are reshaping commerce. TechRxiv. https://doi.org/10.36227/techrxiv.176972193.39211542/v1

Żyminkowska, K., & Zachurzok-Srebrny, E. (2025). The role of artificial intelligence in customer engagement and social media marketing—Implications from a systematic review for the tourism and hospitality sectors. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 184. https://doi.org/10.3390/jtaer20030184