Demko, M. ., N. . Kosar, and N. . Kuzo. “INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION”. Global Prosperity, vol. 1, no. 1-2, Apr. 2021, pp. 22-31, doi:10.46489/gpj.2021-1-1-8.