DEMKO, M. .; KOSAR, N. .; KUZO, N. . INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION. Global Prosperity, [S. l.], v. 1, n. 1-2, p. 22–31, 2021. DOI: 10.46489/gpj.2021-1-1-8. Disponível em: https://gprosperity.org/index.php/journal/article/view/8. Acesso em: 27 jun. 2026.