REBETS, V. Segmentation by archetypes and psychotypes: a review of empirical evidence on impact on conversion and retention in B2C funnels. Global Prosperity, [S. l.], v. 3, n. 1, 2023. Disponível em: https://gprosperity.org/index.php/journal/article/view/235. Acesso em: 27 jun. 2026.