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Daria Grigorova


In this article, the author considered cultural factors as one of the creative economy basis, which is rapidly developing at present. The study built a logical chain of the evolution of a creative economy: from the values formation, as the basis for the intellectual classes’ development in different countries, to the evolution of creative industries on the example of the Europe most developed countries. It is proved that culture as a set of citizen’s values of various European countries is slowly transformed. In the most developed countries of Europe, the values of self-expression and rational values dominates. It can be argued that the cluster of countries has been formed in Europe with a high growth rate of the creative economy, which is about 7% of employment on average through the technologies integration. Qualitative analysis of the European countries values (rationalism, expression) and a quantitative analysis of the development of a creative economy on the basis of an employment assessment (about 7% in different countries of Europe) confirms the relationship of culture and economic growth in the creative sectors.

The article based on quantitative indicators and 3T model analysis. The development of technologies, talents, tolerance led to creative economy rising and employment growth in the creative sectors: 1) an increase in the high technologies export of the EU countries; 2) the research and development costs growth in EU countries, stable innovation growth; 3) the growth of the creative economy occurs significantly faster than other sectors, annually the growth rate is 4% since 2011.


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How to Cite
Grigorova, D. (2022). CREATIVE ECONOMY AND FEATURES OF CULTURAL FACTORS MEASUREMENT. Global Prosperity, 2(1), 69–79. Retrieved from
Author Biography

Daria Grigorova, Baltic International Academy

Daria Grigorova, PhD candidate, programme "Regional Economics and Economic Policy", Department of Economics, Baltic International Academy,