UNIVERSITY IMAGE FORMATION THROUGH THE PRISM OF SPORTS PR-COMMUNICATIONS

Main Article Content

Vadym Yaremenko

Abstract

PR-communications, used by universities' management and innovation structures to form a positive image of the educational institution, are analyzed. The main focus is on the sports aspects of PR communications, which appear to be a different, clearly structured industry that operates to make the audience interested. The main techniques used in forming the university


image are considered from the angle of separation and specification of technological methods to present the material in the context of the functioning of sports PR communications. To generalize and systematize the material related to the functioning of sports PR-communications, the supply of sports PR-communications by the site of Sumy State University was analyzed. At the end of the article, the results of the research are summarized.

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Article Details

How to Cite
Yaremenko, V. . (2022). UNIVERSITY IMAGE FORMATION THROUGH THE PRISM OF SPORTS PR-COMMUNICATIONS. Global Prosperity, 2(1), 25–32. Retrieved from http://gprosperity.org/index.php/journal/article/view/57
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Articles
Author Biography

Vadym Yaremenko, Sumy State University

Vadym Yaremenko, Postgraduate student (specialty 061 "Journalism", 3rd year), Department of Journalism and Philology, Sumy State University, Rimsky-Korsakov Str., 2, 40000 Sumy, Ukraine, ORCID: https://orcid.org/0000-0002-0023-5198